Open My website → Split tests and click Results on a test.
The verdict at the top says what's happening in plain words:
- Waiting for the first visitors. Numbers come in every hour.
- Too early to tell. A result needs at least 100 join clicks in each group and a full week. It shows roughly how many more days.
- B is ahead by N%, X% sure so far. Below 95%, it could still be luck. Leave it running.
- B is winning. 95% sure or more. You can make B the default.
- A is winning. B does worse. Stop the test to keep the site as it is.
- No real difference. It reached its last day without a clear result, so everyone sees A again.
How sure is how likely it is that the difference is real and not luck in who happened to visit.
Below the verdict: visitors, join clicks and click rate for A and B, a daily chart (it jumps about; the totals count), and the same numbers for phones and computers.
About the numbers:
- Each visitor is counted once and stays in their group.
- A join click is a click through to your members site, not a sign-up.
- You, signed in to WordPress, always see A and aren't counted.
Click ↻ Update on the chart to read the latest numbers now.