Open the test from My website → Split tests. The buttons at the top right:
- Pause: stops it for now. Everyone sees A and nothing is counted. Carry on picks it back up.
- Stop: ends it. Everyone sees A, the site as it is.
- Make B the default: everyone sees B from now on.
- Run it again: on a finished test, starts a fresh copy.
After "Make B the default"
B is shown through the test. To keep it for good, make the change where it's set (Pages and wording, the site editor, Banners or Featured), then delete the test. If you delete the test first, the site goes back to A.
Deleting a test
At the bottom of the results page, click Delete this test. The site stops it. It goes to the Bin (Content vault → Bin, tab My website) for 30 days, and you can restore it from there.